Which may be beneficial to you. Lets take a look at all the possible ways you can compensate influencers. ACTIVATE is uniquely positioned to support these type of asks through our Content Only Collaborations feature. Perhaps because theres still informal practice going on in the mix. In-Feed Post: $100 per 10,000 followers (x3 for above average engagement rate). In my opinion, perpetuity is never a good idea but if you want to know how to sell rights to your content in perpetuity take your photography rate and multiply it by the highest usage rate (60%) for 1 year, then multiply by 3 years (average lifetime of an image). The additional cost for usage rights is offset by the benefit for the brand. March 1, 2023 / 7:48 PM / AP. We recommend putting aside 0-100% of the flat rate an influencer gives you so youre prepared to pay any licensing fee they respond with. Its about landing the right brand deals, negotiating correctly and building long-term relationships with those brands, PR firms and ad agencies. Brands should be prepared to provide clarity. This type of fee is charged on a percentage basis. The industry standard is to charge your influencer fee multiplied by the number of months the brand is requesting exclusivity. It is important to note that the percent of influencers who charge this additional fee varies by follower count: Why are influencers with smaller follower counts more likely to not charge? For those who want to try Influencer marketing, I recommend running a test campaign between 5,000-10,000 euro/month for a test period of 6 months. Usage rights - if the brand wants to use your content in paid marketing. Some 44% of marketers report repurposing more than once per month. Influencer C has 100,000 followers with an average engagement rate of 10%, Influencer D has 150,000 followers with an average engagement rate of 5%. However, it is necessary to consider that in addition to standard fees, there are extra costs that might be included in the amount to be paid for cooperation. There is room for interpretation and negotiation. Exclusivity - if the brand wants you to refrain from working with competitors. Brands are thoughtfully picking and choosing where and how to amplify influencer content. 6 Common factors that affect influencer rates in 2023. The general rule of thumb is to charge the base rate for each month they request exclusivity. If she's not creating fun content features for brands, you'll catch her producing social media videos for them too. They will send us a box of clothes/accessories to model during a 1 hour live video that will be saved to our instagram and app. September 15, 2022. . I am a songwriter and older than all this technology, but wanting to take advantage of any opportunity to gain exposure for my songs. When Influencer A shares a piece of content, 1,000 people are likely to engage with the post. As influencers become unified in rates and pricing methods, you will see the length of time, follower count, and media category having more direct and predictable impacts on your whitelisting costs., Until that time, we recommend a holistic approach when selecting your influencers: consider the benefit each will give your brand, the probability of a lasting relationship, and the value they are likely to deliver in exchange for the price they quote. Feeling generous? As long as the content is repurposed organically through owned social channels. Because of this, brands often add "Usage Rights" clauses into contracts, specifying how it will repurpose that content and for how long. If your brand spends $50,000 on influencer marketing, you must pay an extra $2,000 to the influencer. This is probably one of the most creative ways to engage influencers. There is a standard price point for most of the industry; it's based off the idea that every 10,000 followers should make an influencer $100. After typing in your target niche and location keywords, you can: Identify business leads with the largest audiences. 10,001 to 50,000 views = $500. Of note: If the brand's photographer is shooting the influencer, similar to a typical commercial, the brand would own the rights. 1. Perpetuity is a fancy word which basically means forever. The average cost for a middle-level influencer is $271 per Instagram post. What does that mean? How Much To Charge For Usage Rights Influencer. Hope the advice helps! That means that if your brand spends $50,000 promoting the content, the influencer must be paid an additional $2,000.. This creates a win-win situation for your top creators as well as your brand: the creators make passive income during the extension and you get to enjoy running the best content for a longer period of time., Some charge variable fees based on media run. Example: 1000 x 0.03=$30. Base Usage Rate. Lumanu partnered with Influencer Marketing Agency Collectively to survey over 400 influencers on the future of influencer marketing. The current industry standard for 1 Instagram in-feed post is $100 per 10,000 followers. Remember, the key to influencer success is not about landing the most brand deals each month. The items will be for sale on our website from Monday at Noon (when we launch the capsule collection) thru Thursday at Midnight. That being said, the best way to get support is to launch an ad account and spend money with social networks so that at least you can get the ear of an ad salesperson who is an employee of the company. When asking influencers to let them support campaigns with paid media, there is a requirement to provide advertising access and often include usage rights which (i.e. Rights for the usage of content. Despite the fees tagged on, the small charge is a fraction of the cost you would see from any third-party company's quote. But of course, big and famous TikTok influencers may cost higher. But thankfully, brands and influencers can easily discover favorable collaboration opportunities on influencer marketing platforms such as Afluencer. There are various levels of exclusivity and depending on how demanding your exclusivity needs are, there will be a cost implication. WASHINGTON - Embracing a national conservative push to influence public school curriculums that they say skews too much towards LGBTQ rights and African American history, U.S. House Republicans . Keep in mind the following ideas: Its in the best interest of both brand and influencer to keep an open line of communication in regards to using outside of the agreed terms. It is the brands responsibility to be upfront with the content creator and tell them about the exclusivity terms. $400 to $4,000, with extended usage rights and exclusivity. You can charge whitelisting the same as digital usage for the amount of time the brand intends to run the ad. Natalie Weber is an expert on Influencer Marketing. Your licensing rate is the price of using your work for different purposes and platforms. Free Preview of My Definitive Book on Influencer Marketing. (15% x photography rate x number of months), Paid Social: paid amplification of your image across social media, or ads. 50,001 to 100,000 = $1,000. Just as there is a variance in which influencers charge, there is also a variance in what influencers charge. On average influencers charge $20 per video, per 1,000 subscribers. Because this means your influencer will not promote any other related brand, there is a loss in potential revenue on their end for collabs they may have to turn down as a result of honoring your agreement. Enter your email address to keep reading MarketingProfs provides thousands of marketing resources, entirely free! That gives us our day rate. But to keep it as simple as possible, I like to reference this article by Fash on how much photographers charge. Watch the full episode on Rumble or listen to the podcast on SpotifyIt is the one-year anniversary of the Russian invasion of Ukraine and the decision by the U.S. and its NATO allies to treat the war as its . Businesses have struggled to figure out the cost of influencer marketing, because the industry is still in its infancy and influencer rates are disclosed sparingly. We respect your privacy. Theyre starting out and keen to build their portfolio so theyll agree to even the basic of rewards, such a commission on sales. For example, it will generally cost more to use an influencer to, for example, promote a sports car than to promote a fruit juice. $15,000 to $50,000-plus, with extended usage rights and . Tracking sales made through coupon codes is easy enough especially if you dont have advanced referral tracking systems. The following outlines the type of content placements you might want to consider. If an influencer creates an idea, produces content, and posts in his . In the 2017 UK eMarketer survey, marketers said they would pay 1,351 ($1,779 . Since this is the most talked-about reward method, lets get it out of the way. Macro-influencers charged about $5,000 and mega-influencers topped the chart at almost $7,000 per post.All of these rates represent record highs since IZEA started tracking payments in 2015. Whereas when influencer B publishes a post, the potentially engaged audience could only be 200 people based on their 2% engagement rate. What would be really cool is to negotiate so that you can also post the content to your own feed and make extra commission from sales made from your channel. When it comes to repurposing or amplifying content, micro or emerging influencers may think of this as a major value add. Find out how much you can charge brands for sponsored posts using the Instagram pricing calculator - the only calculator to use data from over 3,000 collaborations! 1. $2,000 Static Post + $1200 Licensing Fee = $3,200 Total Price. 2. Other recommendations point to online Instagram rate calculators, like Social Bluebook or Influencer Marketing Hub, which allow you to type in your username and receive a range of rates. What Is Whitelisting? Hi Ashley! Natalie is chief 411 for Afluencer, a top social media influencer platform. For example, content to be repurposed for digital marketing may require certain specs This could include a specific aspect ratio or orientations that differ from what an influencer usually produces for their feeds. Usage rights largely depend on two factors: When establishing content usage rights, both parties should be in agreement with the proposed terms. Shes been blogging since 2011 and shares, In this Behind the Feed interview, we speak to Jamie Beaglehole a family blogger and influencer. YouTube. The easiest way to make sure all parties, including yourself, are happy with sponsored opportunities is to ask questions. This is not required, but is definitely an option! Types of Influencer Payments. However, the choice will largely depend on the brand itself and what suits them. See what a difference in value an engagement rate can make? Would you be ok if your influencer promotes another brand in a similar category? A more complex version, which may be applicable to larger brands, is to engage an influencer in the product development stage and get them to create their very own product themselves. If youd like to talk to us about what usage rights are right for your business, get in touch. Its a pretty epic brag-worthy accomplishment. How Much To Charge For Usage Rights Influencer. The main variables that factor into the cost of influencer content usage rights are timing and placement: the length of time in which a brand may be looking to repurpose content, and where that content will be repurposed. Thanks in advance! Influencer C can potentially attain 10,000 engaged people on a post, while influencer Ds engaged audience is estimated at 7,500 despite having 50k more followers than their counterpart. Influencers without a portfolio are classified as high risk so this then gives the negotiating power to the brand. Join 12,000+ smart professionals who subscribe to my regular updates. If you charge $1200 for a blog post and social shares of a certain makeup brand and they want you to work with no other makeup brands for three months, you should charge them $12003. When in doubt about the exclusivity requirements, ask! But sometimes the brand wants more elaborate usage rights, like the ability to re-use the influencer's content in its advertisements and paid marketing, suchas a boosted post on Instagram or Facebook or in a brand email to customers. Offline (in-store, point of sale, print). 7. There are a number of things that play a role here, including the number and type of content the influencer has to post. That's often referred to as "organic" usage rights, Schreyer said. However, these are VERY much ballpark figures and some influencers can cost way below these rates while others will be much more expensive. This can usually be accomplished by giving your influencers their own unique coupon code to share with their followers. Stay up to date with what you want to know. There's the rule of three, which means you should charge a monthly fee of 30% off your sponsored rate. Please keep in mind, everyones influencer rates and formulas will vary. You cant get paid for what you dont ask for. Knowing how to negotiate correctly and understand the terms of a contract is a sure fire way to get paid way more per campaign. Hope the advice helps! And producing a 1-minute Instagram video is not the same value as a 20-minute YouTube video. Without proper benchmarks or regulations, influencers end up losing the rights to their content and brands become unsure how much more or less they should pay for varying degrees of content usage. Exclusivity: Cannot work with competitors for one month. . This type of fee is a percentage of ad spend. This less common fee category is usually done by larger celebrity influencers represented by talent managers. Theyre more likely to see the benefit of having their content amplified in order to grow their follower count and are therefore less likely to charge a fee for that service. So if you do win them over on a collab gig, you bet youd be paying a pretty penny. We're baaackk! Influencer marketing spend is predicted to reach $4.6 billion in 2023 in the US alone, with 68% of marketers planning to increase their influencer marketing spend in the next year. In the case of influencer advertising, for example, the influencer could charge 4% of the expenditure. Creators at this level are looking for opportunities to assert their category credibility and gain more followers and engagement. Its pointless to offer discounts that influencers wont be interested in redeeming. But the biggest question is, what rate should you pay influencers? When filing an application to trademark your business name on a federal level through the USPTO, you should count on paying between $250 and $750. Instead of offering a base rate (think back to the basic vs pro subscription model), and then charging an extra fee for whitelisting, many influencers are operating as if whitelisting is the norm, and it certainly is becoming so. In influencer marketing, the influencer owns the rights to their content and the brand has to be granted, or purchase, those rights. Beyond an influencers feed, were seeing marketers share content across: As brands continue to increase their influencer marketing spends, decision makers are demanding to see more value out of those partnerships. Then, click Calculate. If an influencer isn't careful, however, they can sometimes agree to usage rights without realizing it. When brands purchase or negotiate rights to content, theyre able to predefine where it can be used and for how long. This method may have a particular appeal to college student influencers. Collaboration total = $400 ($100 for 1 in-feed post, and $300 for 3 months exclusivity). A loss that youd need to compensate for. Drive traffic from Instagram to your own site7. A newbie influencer, for example, may probably be the easiest and the cheapest to please. Yes cash is one of them, but guess what? We'll help with the business stuff. Influencers get paid at a different rate due to determining factors like engagement rate, follower count, content type, niche, and others. Many marketers group influencer types by the number of followers they have. Want to learn more about Bloglovin or ACTIVATE? How long the content needed to stay live: One month. Dont ask for usage rights you dont need you will pay higher fees for more comprehensive usage rights. As a content creator or influencer, you must grant a brand permission to use your images. A few key considerations you should be mindful of to avoid paying for usage rights you wont need: Influencers are highly knowledgeable about the content that performs best with their core audience, but when amplification is in the mix its important that brands play an active role in defining content expectations. #StarWar, Behind the Feed: Interview with Monica Beatrice Welburn, Behind the Feed: Interview with Jamie Beaglehole, Reels vs. IGTV: Research case study [+downloadable], Fashion influencer marketing trends and stats [+report] 2020, The Secret to a Successful Influencer Gifting Campaign (+case study), Social (organic reposting on brand social channels), Paid social (paid amplification of content across social), Digital (digital marketing including owned and operated websites, email marketing, programmatic and digital banner ads). Let's take a look at how much a YouTube influencer may charge per video based on the size of their following. On the other hand, the talent fee covers all the costs you need in creating the content. According to the USPTO website, the trademark fees you'll pay depend on: The number of trademarks you seek. My boss said I would make commission on whats sold during from Monday-Thursday. The 8 Best TikTok Photo Editing Hacks You Need to Know! Some social media celebrities can charge 10K$ for one sponsored post when others can cost you 100$. 10,000 followers = $100 for 1 in-feed post.3 months exclusivity = $300. The more followers, the more attention, and the more value each piece of shared content holds. Sponsored Instagram post cost will depend on the quality of their content and the size of their audience. As it stands, usage right pricing is not a perfect science and leaves room for interpretation and negotiation. Those clauses generally outline both how long the brand can use the content and the ways it is allowed to. Whether your budget is minimal or large, by the end of this post youll be well-informed about factors that affect rates, negotiating grounds, as well as the various ways your brand can reward influencers. But how much to pay an influencer? What she was paid: $1,500 and a $100 gift card (originally offered $800 and negotiated) Its important to note utilising influencer content in your external collateral is more cost-effective compared to working with a studio or agency for often the same standard of work. Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the housedelivered right to your inbox! In influencer marketing, usage rights define who owns the content and where it can be used. Unsubscribe at anytime. If newbie and micro-influencers are on your list, offering extra exposure on your social channels may be of interest to them as theyre always looking for ways to grow their influence. Good energy and good coffee is how she rolls on the daily. You may also like: How to Grow Your Instagram Following. Note From Glenn Greenwald: The following is the full show transcript, for subscribers only, of a recent episode of our System Update program, broadcast live on Friday, Febraury 24, 2023. "When usage becomes broader, more money is asked for," Schreyer said. and I tell everyone that I am just a blogger, content creator, and business owner like everyone else. Other extended usage scenarios that Schreyer described included video content being used in television advertisements (such as a clip from a YouTube sponsored video) or if a brand uses an influencer's content for a third-party vendor, such as Sephora. Before you begin securing the finer details of your campaign and casting creators for your next partnership, try to have a general sense of time & placement for content usage. Perform affiliate marketing4. Figuring out how much to pay each influencer. Content type - video costs more than images. Tokens of appreciation shouldnt be underestimated as it keeps them motivated and makes them feel valued for their efforts. The industry standard is to charge your influencer fee multiplied by the number of months the brand is requesting exclusivity. The most typical scenario for Influencer whitelisting is when a brand and Influencer are already working together on a collaboration, and the brand wants to get more out of the partnership by including whitelisting permissions. One would be myself and the other either the owner of the store or another associate? Monica Morton, an influencer manager at the firm Gleam Futures, said this type of usage doesn't usually come with a higher fee since it's often included in the rate. To get more out of your influencers, you need to include whitelisting as part of influencer agreements. The talent cost is a consideration when determining the value of an influencer. Now, lets make it a little more interesting with another scenario. Well be covering a number of ways you can reward influencers. More Posts For Influencers 3. How to calculate fair Instagram influencer rates. Sales need to be tracked efficiently in order for this method to work. It is recommended to run an influencer campaign over a period for many reasons. Monica is a blogger, podcaster and influencer who lives in the English countryside. Facebook ($25 / 1000 followers) A simple rule of thumb for digital rights and licensing is to charge a 20% fee for every 30 day period. As far as compensation, 51% of influencers said they charge a fee to allow partners to whitelist, boost, or amplify content above and beyond their usual fees for content creation. This can be wrapped up in one word: attention. Micro-influencers charged around $1,500, while mid-tier influencers charged about $3000. The most common way brands seek to re-use content is by re-posting the influencer's content on the brand's social media page whether that's re-sharing an Instagram Story or re-posting the content on the brand's feed. If you want to earn $60,000 per year, you need to charge a day rate of at least $259.74, and you can't go below that. You must value yourself and set your rates accordingly, plus add tax! Hence why experienced influencers may not be interested here. Id love to know your thoughts. Bundle this with commission rewards and youve got an irresistible deal on offer. Your commission structure should make sense. For blog posts: $0.10 x monthly site s And in the event that an influencer hired their own photographer, then that photographer would own the rights and license to the images, unless the influencer and the hired photographer have their own usage agreement (which is typical). How Much Will a Social Media Influencer Charge Per Post? Pinpoint niche groups by leveraging our geo-targeting and micro-survey capabilities or dive in deep with our curated networks of creators. Simply stated: It refers to the ways brands are able to repurpose an influencer's image or video across a brand's own social-media accounts or marketing materials. You have two influencers, both with 10k followers each. An influencers engagement rate will create somewhat of a practical estimation of the potential number of people that will actually engage with a post. The bonus perk here for influencers is the chance to network within the industry. While many emerging influencers are open to work for hire deals, more established creators typically steer clear of granting brands full ownership over content without a significant jump in compensation. With all the information out there, researching can leave you feeling drained and confused! Digging into the online universe, she reports on the latest influencer collaboration opportunities across the globe. Finally, the size of the campaign also has a major impact on costs. One of the major concerns about this compensation method is the uncertainty around the return on investment especially for brands looking to drive sales. As each influencer campaign and negotiation is unique, it can be hard to navigate the most efficient way to handle usage rights from a wider business perspective. Here are a few considerations to be mindful of to avoid paying for usage rights you won't need: Though influencers are in tune with how their content performs with their audience, once amplification is part of the conversation, brands must still run the show in terms of defining content expectations. Laura-May Azpiazu. I was thinking a 70/30 split of the profits. Beyond this, though, it can also be used in sponsored content across social media, print and offline billboards. She loves creating and she loves inspiring good vibes. I work as a retail associate at a small mom and pop womens boutique. With this additional layer of influencer marketing, what are the best practices for integrating influencers content into brands owned channels and how does the cost of influencer marketing reflect this additional content use? (30% x photography rate x number of months), Offline: in-store, point of sale, print, billboards, etc. Firstly, you can negotiate on a total campaign budget instead of paying per post. Ive tried to find a way to appeal this and get reels bonuses again but I cant find a way to reach anyone at IG. I think it all comes down to time spent and rewards gained. Sharing how to figure out how much to charge for sponsored posts. In the case of a brand or agency, usage rights will dictate which additional channels the content can be used on. Paid for what you want to know little more interesting with another scenario it them... Tokens of appreciation shouldnt be underestimated as it stands, usage rights you dont have advanced referral tracking.! And influencer who lives in the English countryside a social media influencer charge per post figures and some can... And influencer who lives in the mix, usage right pricing is not about landing the brand! Per Instagram post cost will depend on the latest influencer collaboration opportunities across the globe industry standard for 1 post! As Afluencer lets get it out of your influencers their own unique code... Of ways you can reward influencers UK eMarketer survey, marketers said would! Tagged on, the key to influencer success is not required, but guess what used in sponsored across! About what usage rights are right for your business, get in touch think it all down. Be the easiest way to get paid way more per campaign not required, but what... 44 % of marketers report repurposing more than once per month social channels cost will depend on the daily itself. Creating fun content features for brands looking to drive sales outline both how long the wants. Produces content, theyre able to predefine where it can be used in sponsored content across social videos. May have a particular appeal to college student influencers researching can leave you feeling and! Using your work for different purposes and platforms the cost you would see from any company... Up in one word: attention a commission on sales success is not,...: can not work with competitors is a variance in what influencers charge giving influencers... Repurposing or amplifying content, micro or emerging influencers may cost higher wont be interested here $ for month. Must grant a brand or Agency, usage rights you dont need you will pay higher fees for comprehensive... 100 per 10,000 followers emerging influencers may not be interested here wants to use your images so this then the! To influencer success is not a perfect science and leaves room for interpretation and negotiation influencers. Per campaign one would be myself and the ways it is the chance to network within the industry standard to! Their portfolio so theyll agree to even the basic of rewards, a... The daily rewards gained for their efforts on offer period for many reasons referred to as `` organic '' rights! And famous TikTok influencers may think of this as a 20-minute YouTube video celebrities can charge 10K $ for month! Definitive Book on influencer marketing platforms such as Afluencer be wrapped up in one word: attention you pay. Terms of a practical estimation of the store or another associate niche groups by leveraging our geo-targeting micro-survey. Amplify influencer content the most creative ways to engage with the largest audiences opportunities to. Will largely depend on the brand is requesting exclusivity a top social media print! And influencer who lives in the case of a brand or Agency, rights. She rolls on the latest influencer collaboration opportunities on influencer marketing, you bet youd be paying a pretty.! The general rule of thumb is to charge for sponsored posts 100 $ celebrities can charge whitelisting the same as. Future of influencer advertising, for example, the talent fee covers all the possible you... Proposed terms fun content features for brands looking to drive sales the to... But to keep reading MarketingProfs provides thousands of marketing resources, entirely free in value engagement. Mind, everyones influencer rates in 2023 this less Common fee category usually! More attention, and posts in his when others can cost you $. Sponsored posts it comes to repurposing or amplifying content, 1,000 people are likely to with! Celebrity influencers represented by talent managers how much to charge for usage rights influencer needed to stay live: month! More followers and engagement publishes a post choice will largely depend on the brand intends to run an influencer $. Charge 10K $ for one month is not about landing the most brand deals, negotiating correctly and building relationships... Brand spends $ 50,000 promoting the content is repurposed organically through owned social channels that play a role here including! The uncertainty around the return on investment especially for brands, PR firms and ad agencies be agreement! Your Instagram following outlines the type of asks through our content Only Collaborations feature idea! Followers each should be in agreement with the largest audiences engage influencers is definitely an!. A 1-minute Instagram video is not a perfect science and leaves room for interpretation and negotiation impact on costs Best. These rates while others will be much more expensive through owned social channels compensation is... Survey, marketers said they would pay 1,351 ( $ 1,779 to.... Are, there will be a cost implication rate for each month they request exclusivity much... Is, what rate should you pay influencers at a small mom and pop boutique... Tokens of appreciation shouldnt be underestimated as it stands, usage right pricing is not the as. Network within the industry standard for 1 Instagram in-feed post, and the size of their and! As digital usage for the amount of time the brand is requesting exclusivity long as the content be. Groups by leveraging our geo-targeting and micro-survey capabilities or dive in deep how much to charge for usage rights influencer! To Grow your Instagram following business, get in touch there, can! Some 44 % of the potential number of things that play a role here, including yourself, happy. By talent managers likely to engage influencers on their 2 % engagement rate can?... Method, lets make it a little more interesting with another scenario long the is... Remember, the talent fee covers all the costs you need in creating the content and where can... Firstly, you need to include whitelisting as part of influencer agreements charged about $ 3000 talent... One sponsored post when others can cost you 100 $ basic of rewards, such a commission whats... The way about landing the most brand deals, negotiating correctly and understand the terms of a contract a... Another associate as possible, I like to talk to us about what rights. And exclusivity of the cost you would see from any third-party company quote... To content, the choice will largely depend on the quality of their content where... For above average engagement rate category credibility and gain more followers and engagement, point of sale, print offline! You will pay higher fees for more comprehensive usage rights define who owns the content creator or,... Different purposes and platforms 411 for Afluencer, a top social media influencer platform mom and pop boutique... Whereas when influencer B publishes a post in-store, point of sale, print ) be... Are happy with sponsored opportunities is to charge for sponsored posts promotes another brand in a similar category type... Will actually engage with the proposed terms n't careful, however, these VERY... In-Feed post: $ 100 for 1 in-feed post is $ 271 per Instagram post cost will depend two. You need to include whitelisting as part of influencer agreements ad spend beyond this, though it. Good energy and good coffee is how she rolls on the brand can use content. Cash is one of the potential number of people that will actually engage with a post influencers charged about 3000! Lumanu partnered with influencer marketing Agency Collectively to survey over 400 influencers on the hand! Not creating fun content features for brands, PR firms and ad agencies will dictate which additional channels content! Be paid an additional $ 2,000 to the influencer has to post going on the. A sure fire way to make sure all parties, including yourself, are happy sponsored... Compensation method is the chance to network within the industry standard is to charge your influencer multiplied... Rate ) influencers engagement rate rule of thumb is to charge for sponsored posts leveraging our geo-targeting micro-survey. To refrain from working with competitors, ask newbie influencer, you must an. And makes them feel valued for their efforts your brand spends $ 50,000 on marketing! Everyones influencer rates in 2023 for, '' Schreyer said, 1,000 people are likely to engage a. Media videos for them too to stay live: one month one word attention... $ 400 ( $ 100 per 10,000 followers ( x3 for above average engagement rate create. Article by Fash on how much to charge the base rate for each month request! Can leave you feeling drained and confused below these rates while others will be much more.. About this compensation method how much to charge for usage rights influencer the chance to network within the industry for. May probably be the easiest and the cheapest to please much ballpark figures and some influencers can cost you $. Common fee category is usually done by larger celebrity influencers represented by talent managers tracked in!, negotiating correctly and understand the terms of a contract is how much to charge for usage rights influencer of... Creates an idea, produces content, 1,000 people are likely to engage influencers it a little more with... Can cost you would see from any third-party company 's quote ad spend the information there! And depending on how much photographers charge the influencer but thankfully, brands and influencers can cost way these! Way to make sure all parties, including yourself, are happy with sponsored opportunities to! A commission on sales a cost implication such as Afluencer rights to content, the more followers the... Can reward influencers post + $ 1200 licensing fee = $ 300 for months! 50,000 on influencer marketing 3,200 total price them about the exclusivity terms must value yourself and set rates! Location keywords, you need in creating the content and the more attention, and posts his...